Genesis

My aim for this project was to gain an understanding and experience of running and designing an event, from beginning to end (if only I had a crystal ball, as now I write this in global lockdown).

Our first day in the BRT office the 4 of us came together to draw up an overall plan of how we each saw the project running.

What I found great was we all had slightly different aspects of the project that interested us but we all have a similar style in design. However 3 out of 4 of us are dyslexic, which isn't the odds you'd wanna bet on. So early on it was established, Kat (most qualified english speaker) being the odd one out was best placed for taking charge in communication with the university promotions team and ownership in the social media campaign.

Laras personal design work, not childish is style but so child friendly design with her amazing enthusiasm for kids. So was decided almost instantaneously she should be the point of call for the Oxgangs side of the project.

Kathleen's constant professional attitude partnered with her irish luck (guiness in colour) made her best suited to be point of call with the 1st years.

Now everyone's personal traits had been assigned a role, I could sneak in with my ambitions for being a point of call for the exhibit planning.

Now we had our unique odd ball team, it became apparent from week 1 we needed an equally unique angle to the project. This Catapulted us into designing our brand identity, we wanted to try stand out in the wider little inventor community.

From our early research of similar projects we noticed, even though global, little inventors had not yet reached scotland.

As we were talking we kept referring to the kids at oxgangs as “wee kids” and how our brand should be identifiable with them. Kat began to laugh as this is a scottish term she had never heard before, and so the Wee inventors were born.

Our identity started to grow as we played around with logo concepts. We had a meeting with one of the little inventors, Chelsea, who kind of broke it to us about adhering to the official little inventor's identity.

This is where I feel I have learnt the most about working in conjunction with a wider company, after weeks of back and forth over email to get an approval on a logo design to adhere with copyright. What started as quite a fun exercise became a painful one, as communication became more and more broken with little inventors HQ.